Swatch x
Prospect 100

Swatch x Prospect 100

2022

London, UK

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I participated to a monogram contest organised by Swatch and Prospect 100. 

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Note: This monogram takes its essence in the existing Swatch logo, the iconic S and the Swiss flag cross symbol, and enhances it, brings it to another dimension. Reducing it to the letter S and the cross quickly made me want to play with symbols.
The volume and the creation of other symbols all around suddenly brings a lot of life, flexibility, playfulness, movement to the logo. First drawing it by hand, and keeping irregularities even if vectorized, reminds me of the human, vibrant and handcraft facets of creativity and creation. All of these adjectives are how I see Swatch too. After it was done I realized I'd made a circular monogram, synchronizing with the watch. I had a lot of fun and pleasure creating this logo. Its aspect brings me joy.